Applicant Tracking System (ATS) for Small Businesses on April 8, 2022 at 5:36 pm

In most industries, job recruiting is conducted entirely online. This makes it easier to screen applicants and move the top candidates through your interview process. However, online job applications also mean stiffer competition—the average job posting gets a couple hundred applicants, if not more. Organizing all of those applications usually requires basic recruiting software like…

5 Small Business E-Commerce Trends for 2022  on April 12, 2022 at 4:32 pm

The e-commerce space has seen a huge boom over the past two years due to changes in consumer shopping habits. This year will likely see major changes and advancements in e-commerce, and your business may get left behind if you don’t stay ahead of the curve.  Here are the top e-commerce trends that small businesses…

Creating a Strategic Marketing Plan on April 14, 2022 at 2:32 am

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process for their marketing tasks are 674 percent more likely to report success than their less-organized counterparts.  Goal-setting, proactivity, and organization are all hallmarks…

Intro to Dropshipping: How to Start Dropshipping on April 14, 2022 at 5:51 pm

The dropshipping business model has become increasingly popular in recent years as a simplified way to break into the e-commerce market. If you’re interested in expanding your product selection without the added cost of maintaining extra inventory yourself, it may be worthwhile to explore dropshipping. Jump to: What is dropshipping?Benefits of dropshippingChallenges of dropshippingWhat tools…

What is Strategic Marketing? on April 15, 2022 at 12:48 am

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the right communication channels. Your strategy is the key to creating an effective marketing plan and executing a successful marketing campaign. Before you jump…

Boycotting Etsy? Explore Etsy Alternatives to Create an Independent Shop on April 15, 2022 at 11:12 pm

Etsy—a leading online marketplace for artists, makers, and other creative retailers—has recently come under fire for its decision to increase its transaction fee from 5 percent to 6.5 percent. The company announced the increase in its Q4 2021 earnings report and said that it expects to “invest most of the incremental revenue from this fee…

Starting a Podcast: What Do You Need to Start a Podcast? on April 23, 2022 at 12:26 pm

Podcasting is a steadily growing medium. According to research by Buzzsprout, the number of podcast listeners increased by 29.5 percent between 2018 and 2021. Podcasts are expected to continue this upward trajectory in 2022 and beyond. As such, it’s no surprise that so many business owners and content creators are looking to start podcasts of…

Marketing Strategy vs Tactics on April 23, 2022 at 5:55 pm

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them to your competitors. To accomplish this, you need a marketing approach that includes both marketing strategies and tactics.  The terms marketing strategy…

What the Metaverse Means for Your Business on April 24, 2022 at 6:28 pm

The metaverse can be described as an interconnection of virtual worlds that employs artificial intelligence (AR), virtual reality (VR), and other immersive technologies and provides users with a digital second life. Many experts expect the metaverse will become an extension of the business world in the near future—in fact, Bill Gates has predicted that most…